APPIES names advisory board

Advertising awards APPIES has announced its advisory board for this year’s proceedings.

Sridhar Ramaswamy, director of marketing for Lenovo, will be chief judge and René de Monchy, head of marketing for Asia Pacific Breweries Singapore will chair the jury. Parkway Pantai CMO Alvin Neo and R3’s Goh Shu Fen also sit on the board.

The announcement:

Singapore, 25 May 2015 : A two-day showcase of the best marketing campaigns from across over 10 markets in Asia, APPIES 2015 ( will build on the success of last year’s event which saw an impressive turnout of the region’s top marketers and stellar campaigns to be showcased.

Now in its sixth year run, APPIES is an annual festival of the best marketing ideas in Asia. In a dynamic industry where technology and consumer mannerisms continually evolve, it recognises and celebrates the most brilliant and inspirational ideas that rewrite the clichés in marketing communications.

The APPIES 2015 will only award 10 Gold Medals and 5 Silver Medals to the top marketing campaigns as judged by a distinguished panel, as well as hand out 5 awards to the top presenters. Shortlisted marketing campaigns will cover a broad spectrum of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, and Social & Environmental campaigns.

These campaigns will be brought to attention via the APPIES’ distinctive and unique format: a LIVE 4-6-10 campaign presentation structure. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.

The 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals as it not only showcases the best practices but provides an educational opportunity to immerse oneself in new learnings and gain insight to effective applications over today’s multiple platforms.

“The APPIES is a showcase of work garnered through creative insights and executed with effectiveness via the collaboration between the client side and the agency. It serves as a stimulating and eye-opening platform for players in the industry to see how multiple channels can be used effectively through campaigns around the region. Plus, it’s a great avenue for one to meet with like-minded peers – Sridhar Ramaswamy, Chief Judge of APPIES 2015 and Director of Marketing, Lenovo.

Building on last year’s list of campaigns by leading brands such as Adidas, Unilever, Heineken, Gillette, HSBC, McDonald’s, Nike, SingTel, Smirnoff, Starbucks, MasterCard, British Airways, Canon and the Health Promotion Board, the APPIES 2015 will continue to showcase the finest from various industries that span highly-diverse markets in Asia Pacific including China, India, Indonesia, Japan, Malaysia, Philippines, Hong Kong, Singapore, Sri Lanka, Thailand, Korea and Taiwan.

The APPIES 2015 is now OPEN FOR SUBMISSION! Brands and Agencies alike are requested to submit their best case studies for review. Deadline for submission will be on 8 June 2015.


Organised by the Institute of Advertising Singapore (IAS), APPIES 2015 will be held on 26 & 27 August at the National University of Singapore Society.

 Advisory Council:

 Alvin Neo : Chief Marketing Officer, Parkway Pantai

 René de Monchy : Head of Marketing, Asia Pacific Breweries Singapore

 Goh Shu Fen : Co-Founder and Principal, R3 Asia Pacific

 Chief Judge : Sridhar Ramaswamy, Director of Marketing, Lenovo

 Chairman : René de Monchy, Head of Marketing, Asia Pacific Breweries Singapore

In a rapidly changing and evolving industry, Marketers need to be able to adapt and constantly evolve with the times. The continual theme of RELEARN EVERYTHING is all about unlearning the past and relearning the principles of marketing for the future.

The APPIES is all about learning through seeing some of the best and most effective Marketing strategies from around the region. The unique format allows for a LIVE interactive platform as it allows delegates to an unparalled opportunity to learn, network and celebrate with the brightest minds in the business. Join us this year at the Appie Centre of innovation, knowledge and learning for Asia’s best brands. – Mr René de Monchy, Chairperson of the APPIES 2015 and Head of Marketing, Asia Pacific Breweries Singapore

Source: press release


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