Brother International Singapore re-appoints The Hoffman Agency

The Hoffman Agency has been re-appointed by electronics brand Brother International to handle public relations for the Singapore market.

The announcement:

SINGAPORE, 19 May 2015Brother International Singapore, announced that it has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency continue to provide strategic counsel for Brother International Singapore and conduct public relations activities to raise the company’s profile in Singapore. 

With more than two decades of experience in public relations, The Hoffman Agency is set to elevate Brother’s already-established position in the technology industry, with an extensive communications campaign that will involve corporate reputation, thought leadership and influencer relations.

The Hoffman Agency also aims to use its strategic storytelling skills to magnify Brother’s brand presence, and help the company strengthen its position as an industry leader and a trusted brand worldwide.

“The Hoffman Agency is an established player in the PR industry, and having worked together for the past three years, we have full confidence that they will continue tobring a deep understanding of our brand to consumers,” said Nigel Lee, Country Manager of Brother International Singapore Pte Ltd. 

“We are excited to continue working with Brother International Singapore and look forward to providing continued communications support using our creative storytelling expertise,” said Shawn Balakrishnan, General Manager of The Hoffman Agency Singapore.

Source: press release


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