DDB wins top honours at Singapore Effies

DDB has been named agency of the year at the Singapore Effies, an awards show it has dominated since it was launched 12 years ago.

The Omnicom agency claimed gold for McDonald’s and Singapore Air Force, and silver for National Environment Agency and Ministry of Communications and Information.

Publicis and BBH also fared well in the Institute of Advertising Singapore-organised effectiveness competition, winning gold with their work for Ikea and Scoot, respectively.

Singapore Effies gold awards

ADK Singapore also claimed gold for its campaign for Pocari Sweat.

The same group of agencies dominated the silver winners table.

Silver winners

Among the agencies picking up bronze were Grey for Sentosa Development Authority, TBWA for Airbnb and independent agency Goodfellas for the Singapore University of Technology and Design.

Bronze winners

DDB Singapore boss David Tang said: “Everybody knows DDB loves the Effies, so winning for the 12th year running feels really gratifying. We have to thank all our passionate clients and our very hardworking people.”

“But far beyond the awards, it’s in our creative blood to attempt great marketing breakthroughs for our clients. This year, we’ve really pushed the frontiers of digital innovation, content development and social marketing. We’ll keep on pushing at it – with or without awards,” he said.

Jury chair Fiona Gordon, boss of Ogilvy Singapore, commented: “This year’s Effie winners stood out for pushing the envelope by shaping the industry, leading a brand into a new space or breaking the mould for their category in ways that achieved incredible results in the real world.”


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