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Johnson & Johnson global media review puts OMD on alert

Major consumer brand company Johnson & Johnson has confirmed a global media review for its $2.6bn advertising budget.

Asia Pacific is one of the major regions impacted by the review, incumbent OMD on alert.

In a statement the company said: “Johnson & Johnson is conducting a global agency review across the company’s consumer, pharmaceutical and medical-device businesses and brands.

“Our goal is to ensure we have the best media capability in strategy, planning and buying against evolved business strategies and marketing frameworks for Johnson & Johnson’s business sectors and brands around the world.”

When contacted OMD declined to comment.

The global review, which excludes North America, comes a year after Johnson & Johnson moved its $1bn US media buying to Omnicom’s OMD from Interpublic’s J3, a dedicated division of UM.

The pitch is one of a raft of global pitches to be called in recent weeks which will impact local markets in Asia.

Nic Christensen

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