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McDonald’s Singapore suggests maids deserve as much thanks as mums on Mother’s Day

In a TV commercial to mark mothers’ day in Singapore, McDonald’s has paid tribute to the work of both mothers and domestic helpers in raising children.

In a TV ad created by DDB Singapore, a little girl gives a gift of thanks from McDonald’s first to her mother, and then her domestic helper.

The girl says to her mother: “Mummy, thank you for loving me and taking care of me, I love you.”

She then gives the same gift to the family domestic helper, saying: “Aunty, thank you for taking care of me.”

The domestic helper looks to her employer for a sign of approval before accepting the gift.

The 60-second ad finishes with the words: “Spend a little, share a lot”.

It emerges just over a week after Ogilvy Singapore’s ‘Mums and maids’ video caused a storm for suggesting that Singaporean mothers don’t know their own children as well as their maids.

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