New Belgian agency in Vietnam challenges copywriters to ‘sell the jobless’

Sell the jobless

An advertising agency from Belgium has launched its first campaign since opening an office in the Vietnamese commercial capital of Ho Chi Minh City.

The campaign, by newly launched agency Happiness Saigon, is both a creative recruitment drive and an initiative to help the unemployed find work.

The ‘Help the jobless’ campaign challenges copywriters to create standout copy that sells jobless people to potential employers. By writing a stand-out covering letter in a competition organised by Happiness, 20 out of work creatives will be invited to a copywriting class. The best of these candidates will be offered a job as a copywriter.

Details on the contest, which is in the Vietnamese language, can be found at Happiness Saigon’s website.

“Vietnam has one of the lowest unemployment rates in the world and yet over 1.9 million people are still looking for work. On the other hand the fast growth of advertising and communications agencies in the market means agencies are seeking top copywriting and creative talent to fill positions that remain vacant,” the agency explained in a press release.

The agency launched a similar initiative in Brussels, which it captured in this case study video.

Sell The Jobless from Happiness Anywhere on Vimeo.


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