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Rightster boss warns Facebook on video rights management and brand safety

Patrick Walker

Rightster CEO Patrick Walker at All That Matters

Patrick Walker, the CEO of multi-channel network Rightster, said today that Facebook faced major obstacles to take on YouTube in the online video space, with rights management being the biggest hurdle.

When it comes to video “all new platforms – from SnapChat to Vine – need to take a page from YouTube,” said Walker at the All That Matters conference in Singapore this morning.

He acknowledged that while some advertisers complain about yield on the video-sharing platform, YouTube has “done a lot of things right” in tackling the issues that worry brands about online video.

“Facebook has not started to tackle the rights management issue. I watched the Pacquiao Vs Mayweather fight through a friend’s video feed on Facebook, as there’s no video removal option. And without a search mechanism for video it’s so hard to find. Facebook gets 4 billion video views a day and they still haven’t got rights management sorted out.”

“There is no monetisation of video either on Facebook. So the pressure is on for them, and Twitter, Vine and the others – they face the same issue,” he said.

Facebook video does not present brands with a “safe” environment yet either, Walker said.

“YouTube has done a lot of hard work to make its environment safer,” said Walker, who worked for YouTube in Europe as a senior director until 2013, when he went into the business of building his own network of YouTube stars for Base79, which was later acquired by Rightster.

“Believe me, [during his time at YouTube] we saw some stuff coming through the system that you wouldn’t want your child to see. As a company, you don’t want to get that wrong and be associated with that content or it will kill your brand.”

YouTube might be “my way or the highway” in how the company operates, but they’re still doing a lot of stuff right, Walker said.

Rightster launched in Singapore a year ago, led by former Google executive Richard North.

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