Singapore Airlines videos back local athletes competing at the Southeast Asian Games

Singapore Airlines has launched a series of short films to show its support for the Singapore team for the Southeast Asian Games, which begin on 5 June.

The videos – created by digital agency Dentsu Mobius – feature a swimmer, a footballer and a hockey player from Team Singapore. In one film, swimmer Quah Ting Wen explains that swimming is not an individual pursuit, it is a team sport.

Footballer Al-Qaasimy Rahman says that competing at the Games is a childhood dream.

Hockey player Silas Abdul Razak talks about what motivates him to play the sport.

Singapore Airlines announced its sponsorship of the SEA Games in April. As well as backing the event, the airline publicised it through media properties such as SilverKris, SIA’s inflight magazine, and KrisWorld, SIA’s inflight entertainment system.


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