Singapore Media Awards names MEC boss Sharon Soh as chair

Sharon SohSharon Soh, the managing director of MEC Singapore, has been named chair of the Singapore Media Awards.

The announcement:

The Singapore Media Awards (SMA) now in its eleventh year announced Sharon Soh as the chairman for 2015.

Sharon is an industry veteran with close to 20 years of media agency experience. Prior to taking on the role of managing director in July 2012 for MEC Singapore, Sharon was the strategic planning lead for MEC Singapore and Global Solutions, focusing on providing strategic counsel for key clients like Singtel, Coca-Cola, Chevron, Daimler, Sony and Economic Development Board. In this role, she has successfully cascaded the use and application of Navigator, MEC’s integrated planning process across the organization.

Throughout her career, Sharon has directed teams towards creating many award winning campaigns.

SMA will be introducing a new award category, The Brand Awards at SMA 2015 in partnership with Brand Finance Plc, the world’s leading brand valuation consultancy and The Edge Singapore, the leading business and investment weekly. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. The Brand Awards are Strongest Brand and Most Improved Brand.

Gyro is pleased to be the official creative agency for SMA 2015. Gyro is a global ideas shop with a mission to create ideas that are humanly relevant. Gyro was the 2014 BMA Global B2B Agency of the Year and is an Advertising Age Top 50 agency.

Source: press release


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