MediaCorp reveals Singapore’s Cannes Young Lions hopefuls
The winners have been revealed of a competition to find young creatives to represent Singapore in the Young Lions competition at Cannes in June.
Copywriter Loke Shi-Ying and associate art director Allan Zhang, both from AdPeople Worldwide, have been selected for their idea to combat cyberbullying. The idea centres on a page inserted into popular books to inform them about the issue.
Loke and Zhang win a trip to the South of France in June.
They were given 48 hours to create an ad for the Singapore Children’s Society to raise awareness of the effects of cyber bullying.
JWT Singapore
They will be joined by two creative teams from J. Walter Thompson Singapore. Jeannette Tan and Pearlyn Chiam are the creative duo who will compete in the Cyber jury. Joycelyn He Qingmin and Ng Mei Mei will contest in the Film jury.
The runners up were:
- Cyber: Kuok Wai Wa & Sean Tan from Kinetic Design & Advertising
- Print: Fariza Binte Salleh & Chong Wei Cong from TBWA\ Singapore
- Film: He Ruiming from Mothership.sg & Leow Shu Min from Host Singapore
This year’s jury included:
- Pann Lim, Creative Director, Kinetic Design & Advertising – Jury President
- Chris Chiu, Chief Creative Officer, Leo Burnett Singapore
- Edmund Choe, Chief Creative Officer (Singapore & Southeast Asia), TBWA\ Group
- Erick Rosa, Executive Creative Director, Lowe & Partners Worldwide
- Farrokh Madon, Creative Director (Independent)
- Jeff Cheong, President, Tribal Worldwide Asia
- Tay Guan Hin, Executive Creative Director, JWT Southeast Asia & Global Executive Creative Director for LUX
- Tattoo Yar, Creative Group Head, Publicis Southeast Asia
This is the second year that the competition has been restricted to Singaporeans and permanent residents. The decision made by Singapore’s representative for Cannes, MediaCorp, prompted a mixed response from prominent industry executives last year. DDB boss David Tang and former Publicis APAC creative chief Calvin Soh both argued that Singapore creatives would be better served competing against foreign talent.
Are they still banning expats from this competition?
ReplyI like your appetite for drama in describing it as a ban. But the point of the competition is to unearth young Singaporean talent.
ReplyYea yea yea…but its just too subtle and geared for awards innit? I’ll wager most kids wont even see it…or care for what its saying. Need a lot better to compete in cannes.
Reply@I’m on a horse
Seriously? How else would you describe it? Young expat creatives aren’t allowed to compete. Seems like a ban to me. Do any other countries that participate in the Young Lions restrict their entrants based on nationality? I haven’t heard of any.
How does it help young Singaporean talent when they can’t even say they beat everyone in their own country to get to Cannes?
ReplyYou say Ban.
ReplyWe say Rules.
You say Freedom of speech.
We say Responsibility of free speech.
He who has the gold makes the rules.
You want our gold, you know the rules.
Don’t like it here, you know where Changi is.
There are plenty more who will gladly take your job.
@horse – imagine the same in UK. Everyone can apply, but not Chinese immigrants (cause immigrants is what expats are). Fair? Little bit UKIP?
Reply@Ben, George
It’s like how the UK “bans” citizens of Argentina from representing the UK in the Olympics, China “bans” citizens of Poland from representing China at Miss Universe, and the USA “banned” citizens of Tanzania from representing the USA in the boxing match against Manny Pacquiao. That’s how hilarious your definition of a “ban” is.
ReplyThe easy way for expat creatives to leapfrog this ridiculous law is to surrender their citizenship and become singaporean. It won’t hurt…ok, maybe just a little…lol.
Reply@I’m on a horse & @Ben
That’s some amazing logic there guys.
ReplyFirst class thinking like that is going to make your little red dot even smaller.
The only time Singapore has won this competition was when they sent expats, maybe that’s got something to do with the decision? Happy to lose year on year, as long as it’s not an ang moh on stage?
Ben,
I don’t know which country you’re from, but would you like Usain Bolt to run for your country and win the Olympics under the banner of your country? Or would you prefer a homegrown talent to represent your country? It’s the same. What’s the point of winning the Young Lions under the label of Singapore if it doesn’t nurture a single Singaporean creative?
ReplyThis rule only came into play when some portuguese art director from TBWA (who looks like he’s fathered 6 kids)…won the comp 3 years in a row…lol.
Reply@horse
I think the better question is, if you moved to London, or NY, or Amsterdam, and they didn’t let you compete because you were Singaporean, would you feel hard done by?
ReplyNot really Ben.
The beauty of global awards is that you can win it from anywhere.
It’s the flattest playing field in the world just as long as you pay the entry fees.
Of course I refer to the adults ‘cannes Lions’.
ReplyNot the third division young Lions for Kiddie creatives
It’s just racist. NO OTHER COUNTRY FORBIDS foreign creatives from entering young lions. It’s just wrong.
Reply@Ben,
I’d have no problem with that, because I’d accept that London, NY and Amsterdam would all like to nurture homegrown talent.
ReplyIf some people are supposed to represent “Singapore” at the Cannes Lions, they are supposed to be Singaporeans, not Americans, not British, right? It’s that simple.
For those who don’t know… some countries don’t even have fair competition like this to select Young Lions. They just appoint people from the biggest agency in the country, or, from the agency which has good relations with Cannes representative.
ReplyHave your say