MediaCorp reveals Singapore’s Cannes Young Lions hopefuls

The winners have been revealed of a competition to find young creatives to represent Singapore in the Young Lions competition at Cannes in June.

Copywriter Loke Shi-Ying and associate art director Allan Zhang, both from AdPeople Worldwide, have been selected for their idea to combat cyberbullying. The idea centres on a page inserted into popular books to inform them about the issue.

Loke and Zhang win a trip to the South of France in June.

They were given 48 hours to create an ad for the Singapore Children’s Society to raise awareness of the effects of cyber bullying.

JWT Singapore

JWT Singapore

They will be joined by two creative teams from J. Walter Thompson Singapore. Jeannette Tan and Pearlyn Chiam are the creative duo who will compete in the Cyber jury. Joycelyn He Qingmin and Ng Mei Mei will contest in the Film jury.

The runners up were:

  • Cyber: Kuok Wai Wa & Sean Tan from Kinetic Design & Advertising
  • Print: Fariza Binte Salleh & Chong Wei Cong from TBWA\ Singapore
  • Film: He Ruiming from & Leow Shu Min from Host Singapore

This year’s jury included:

  • Pann Lim, Creative Director, Kinetic Design & Advertising – Jury President
  • Chris Chiu, Chief Creative Officer, Leo Burnett Singapore
  • Edmund Choe, Chief Creative Officer (Singapore & Southeast Asia), TBWA\ Group
  • Erick Rosa, Executive Creative Director, Lowe & Partners Worldwide
  • Farrokh Madon, Creative Director (Independent)
  • Jeff Cheong, President, Tribal Worldwide Asia
  • Tay Guan Hin, Executive Creative Director, JWT Southeast Asia & Global Executive Creative Director for LUX
  • Tattoo Yar, Creative Group Head, Publicis Southeast Asia

This is the second year that the competition has been restricted to Singaporeans and permanent residents. The decision made by Singapore’s representative for Cannes, MediaCorp, prompted a mixed response from prominent industry executives last year. DDB boss David Tang and former Publicis APAC creative chief Calvin Soh both argued that Singapore creatives would be better served competing against foreign talent.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing