Vizeum wins Ikea media in Singapore, Malaysia and Thailand

Ikea viral videoMedia agency Vizeum has announced winning media duties for furniture retailer Ikea in Singapore, Malaysia and Thailand.

The announcement:

Vizeum today announces its appointment to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture chain from September 1st 2015.

Yeong Tze Kuen, Head of Marketing IKEA said: “Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region.”

“IKEA is an iconic brand and well known for being innovative in their approach to marketing. We’re delighted to have been awarded the account, and look forward to working closely with IKEA and BBH to find innovative solutions to drive further growth for the brand” said Duncan Pointer Managing Director, Vizeum Asia Pacific.

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing