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AnalogFolk opens in Hong Kong

Chris Ryan and Harry Llufrio

Chris Ryan and Harry Llufrio

London-born digital agency AnalogFolk has launched its first office in Asia, opening a Hong Kong operation.

The Asia operations will be led by Chris Ryan, who joins from Isobar where he was executive director of international clients, Asia Pacific. Ryan takes on the role of MD and partner, Asia.

Teaming up with Ryan is former Isobar colleague Harry Llufrio, who joins from Lowe Profero as creative UX director and partner, Asia. Llufio was experience design director, Southeast Asia, for Lowe Profero.

The agency will service its global clients, which include Pernod Ricard brands Absolut Vodka, Chivas Regal and Malibu, as well as The a2 Milk Company and AkzoNobel.

AnalogFolk was founded in London seven years ago by Bill Brock and Matt Dyke, and launched in Sydney in 2011. It also has a geographical presence in New York and Portland.

Brock, founder and CEO, said: “We are thrilled to be extending AnalogFolk into the vibrant Hong Kong market. It is an incredibly exciting and important milestone for us. In Chris and Harry we have fantastic partners who not only have unrivalled experience of the digital landscape and consumer complexities throughout Asia, but also truly embody our unique agency culture.”

Ryan commented: “AnalogFolk have been game changers in every market they have appeared in. They are an exciting, energetic, and progressive digital agency with an enduring start-up mentality. The interest in our office – even before doors opened – has been very high, helped partly by the high level of respect clients have for them elsewhere. We look forward to repeating AnalogFolk success in Asia.”

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