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Cathay Pacific unveils revamped first class lounge in Hong Kong

Cathay Pacific has launched a short film to introduce its revamped first class lounge at Hong Kong International Airport, The Pier, which reopened this month after refurbishment.

The video will run only through the airline’s owned media channels in social media, and is promoted only to existing fans of the brand. Business travellers will be targeted through LinkedIn.

We are not doing a big push behind this. We are pushing out through our owned channels on social platforms organically, and promoting those posts to our existing fans and followers. We will look to target business travellers through LinkedIn to ensure niche targeting to highly relevant audience.

The agency behind the video was McCann.

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