FYI

Cheil India inks deal with German ‘mind design laboratory’

Cheil Worldwide India has struck a deal with German experiential marketing firm MDLab, which is described in a press release as a “mind design laboratory”.

The announcement:

What do you get when one of India’s top 5 agencies decides to associate with one of the most cutting-edge design houses in the world? That’s a question that Cheil India wants brands to consider as it prepares to hit the market with a unique offering.

The Munich-based ‘Mind Design Laboratory’ is a specialist in creating integrated 360º brand experiences.

They have put together some of the most awe-inspiring technology-enabled designs and spaces for brands across the world including at CES Las Vegas, MWC Barcelona, Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and many others.

Their project teams comprise of award-winning researchers, architects, artists, designers and engineers.

Cheil India is also one of the largest and most experienced Events & Activations companies in the country.

They have conceptualised, designed and executed events & activations across India and internationally as well.

This combined offering, which is being rolled out in time for Auto Expo 2015, will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management.

It will offer brands the chance to stand out and make an impact at not only the Auto Expo but also at a number of other large events and expos such as the CeBIT, Aero India, etc.

Navdeep Dhindsa (Cheil India’s Head of Brand Activations & Event Marketing) commented on the association saying: “We couldn’t have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams. We are very confident that brands in India will be able to benefit hugely from our combined capabilities and really capitalise on all the exciting opportunities that exist in this vibrant market.”

Source: press release

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