Deezer inks Southeast Asia ad deal with Pixels

Deezer has struck a deal with digital advertising firm Pixels to represent the music streaming service in Singapore, Malaysia, Thailand, Indonesia and the Philippines.

The announcement:

Kuala Lumpur, June 17, 2015; Deezer, one of the biggest global music streaming services has appointed Pixels, the multi-screen advertising company, as its exclusive advertising sales partner in South East Asia, specifically focusing on Singapore, Malaysia, Thailand, Indonesia and the Philippines.

Deezer is available in more than 180 countries with 16 million monthly active users. Deezer hosts more than 35 million licensed tracks from local and international artistes making it one of the leading services in terms of available tracks and available countries.

Pixels will be tasked to connect brands in South East Asia with Deezer’s highly engaged and desirable audience using Deezer’s advertising solutions such as audio in-stream advertising, rich media display ad products and custom brand solutions across multi-screen, multi-platforms on desktop, mobile and tablets.

Quentin Charriaut, Head of International Ad Sales of Deezer said, “We believe that a successful advertising strategy requires a local approach and expertise, which is why we have chosen Pixels as our exclusive partner in South East Asia.

This partnership will provide advertisers in this region an easier way to make use of our advertising solutions to create engaging and innovative advertisements on our platform.”

Aaron Chin, General Manager (South East Asia) of Pixels said, “We are very honored and delighted to be selected by Deezer as their exclusive advertising sales partner in South East Asia. Music is a relevant, powerful and increasingly important tool to engage consumers. Major brands around the world have found success with music based marketing and we are pleased to be able to bring another major platform to the market for advertisers.”

The partnership is effective immediately and is announced today as part of Pixels’ Digital Upfront Kuala Lumpur event, a multi-market roadshow to media buyers showcasing the latest digital ad offerings from our partners.

Source: press release


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