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Fatigued father pines for daughter’s attention in ad for Korean energy drink Bacchus

Bacchus, a Korean energy drink owned by Dong-A Pharmaceutical, has launched a TV campaign targeting fatigued fathers.

In the ad, a dad is continually ignored by his daughter, who is forever seeking the attention of her mother.

The ad encourages fathers to get over their fatigue and get back on the level with their fast-paced families.

The agency behind the ad was Cheil Worldwide.

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