Hong Kong tourism launches ‘Shop, eat, play’ summer bargains campaign to entice shoppers

Hong Kong is portrayed as a buzzy, colourful haven for shoppers in a new campaign by Grey for the tourism department.

A TV ad for “Asia’s world city” pushes the special offers and discounts on hotels, air tickets, available through the website for overnight visitors during the coming peak travel season.

Hong Kong Tourism Board is using an “instant mega draw” worth HK$400 million (US$52 million) in total prizes to entice visitors. Prizes include a seven-day free wi-fi pass, jewellery, designer watches, HK$1,000 worth of UnionPay card spending credit, cruise trips, HK$1,000 shopping mall cash coupons and dining vouchers.

The “Return to Hong Kong like a Millionaire” grand draw, with prizes worth HK$3 million, is on offer for visitors before they leave.

The focus of the campaign is to boost retail spending in Hong Kong from short-haul destinations. Visitors can download e-coupons from and the “My Hong Kong Guide” mobile app to get offers from retailers across the territory.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing