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No joy for Asia in Warc Prize for Social Strategy

There were no Asian winners in the Warc Prize for Social Strategy, with none of the 16 papers awarded going to entries from this region.

Of 18 entries from Asia of around 100 in total, three made the shortlist. BBDO Guerrero’s #PHThankyou for the Philippine Department of Tourism, which won grand prix at the 2015 Asia Pacific Tambuli Awards last week, was one of them.

DDB Hong Kong’s ‘Project Polo’ for Volkswagen, to turn probationary drivers into professional ones, was another finalist.

The third Asian finalist was Gillette India’s ‘Soldier for women’ campaign by BBDO.

The competition, which rewards the best examples of marketing strategy that drives conversation, sharing, participation or advocacy, was won by US agency Campbell Ewald with a Navy recruitment campaign called ‘Project Architeuthis’ claiming the grand prix.

While no Asian contenders made it, there were six winners from Australia.

The full list of winners:

Winning entries (Advertiser / Market of origin / Agency)

Grand Prix ($5,000 prize)

America’s Navy: Project Architeuthis

US Department of Defense / US / Campbell Ewald, Puzzability

Special awards ($1,000 prize each)

Long term idea

A.H. Beard: Six Week Sleep Challenge

A.H. Beard / Australia / Mentally Friendly)

Analytics

Chobani: #PlainInspiring

Chobani / Australia / Whybin\TBWA

Channel Strategy (two entries awarded $1000 each)

Three: Holiday Spam

Hutchinson 3G / UK / Wieden+Kennedy

Newcastle Brown Ale: If We Made It

Heineken / US / Droga5

Not for profit

Immigrant Council of Ireland

‘Tinder sex trafficking awareness campaign’

Immigrant Council of Ireland / Ireland / Eightytwenty

Gold

America’s Navy: Project Architeuthis

US Department of Defense / US / Campbell Ewald, Puzzability

Coca-Cola: Share a Coke US

Coca-Cola North America Group / US / Starcom Mediavest Group

EXIT Deutschland: Nazis Against Nazis

EXIT Deutschland / Germany / GGH Lowe

Three: Holiday Spam

Hutchinson 3G / UK / Wieden+Kennedy 

Silver

A.H. Beard: Six Week Sleep Challenge

A.H. Beard / Australia / Mentally Friendly

Check One Two: #FeelingNuts
Check One Two / UK / Jam

Chobani: #PlainInspiring

Chobani / Australia / Whybin\TBWA

Newcastle Brown Ale: If We Made It

Heineken / US / Droga5

Oscar Mayer: Wake up and smell the bacon

Kraft Foods / US / 360i

SPC: #SPCSunday: The hashtag that saved a 100-year-old company

SPC Ardmona / Australia / Leo Burnett Melbourne

Bronze

Maker’s Mark: Derby takeover

Beam Suntory / United States / Doe-Anderson

Immigrant Council of Ireland: Tinder sex trafficking awareness campaign

Immigrant Council of Ireland / Ireland / Eightytwenty

Virgin Mobile: Making mobile better

Virgin Mobile Australia / Australia / Starcom Mediavest Sydney 

Peanut Butter Cheerios: #HowtoDad

General Mills Canada / Canada / Tribal Worldwide Toronto

Pepsi Max: Making Pepsi Max the choice of a generation once again

Pepsico / UK / AMV BBDO

Walkers Crisps: The return of “Do Us A Flavour”

Pepsico / UK / Pulse & AMV BBDO

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