Ogilvy planning director Sonal Narain leaves Singapore to lead strategy at Cheil India

Sonal NarainOne of Ogilvy’s brightest strategists has left Singapore to move back to her home country of India.

Sonal Narain, an award-winning regional planning director for clients including Health Promotion Board, The Economist and Kotex, calls time on an seven-year stint at Ogilvy to join Cheil’s Gurgaon office as chief strategy officer.

Narain was hired because she “understands the intersection between media, technology and popular culture,” Shiv Sethuraman, Cheil South-West Asia’s group president, told Campaignbrief in a press release.

Ogilvy has not responded to Mumbrella’s questions about a replacement for Narain, who was promoted to regional planning director and joint head of planning for the Singapore office two years ago. Narain also led Ogilvy’s behavioural sciences unit, Ogilvy Change, which launched in Singapore last July.

Narain started off her career as a planner at Publicis Ambience in India before moving to McCann. She has also worked on the media agency side of the business with a year at Mindshare Singapore. She joined Ogilvy in 2008, where she stayed except for a four-month stint at Iris Worldwide Singapore before moving back.

She has won numerous planning awards, among them an IPA Effectiveness Award gold for the Health Promotion Board campaign ‘I Quit’. Last year she was named planner of the year at the Institute of Advertising Singapore Hall of Fame Awards.


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