Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India

Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes.

The announcement:

SINGAPORE – June 16, 2015 – Outbrain, the world’s leading content discovery platform, today revealed the huge growth it has experienced in developing its publisher network in India since the beginning of 2015. Joining its impressive list of premium publications in India and around the globe are leading titles across all major verticals, including: news, lifestyle, finance and youth.

Publishers that have recently joined the Outbrain network include, but are not limited to, Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. This news comes as Outbrain announces the renewal of its partnership with Network18, one of the top three online publications in India.

India continues to be one of the company’s fastest growing markets and Outbrain already counts The Times of India, The Hindu and ESPNcricinfo within its network of premium publications.

Kavi Madan, Vice President & Head of Mobile Business, Network18 said: “Outbrain is constantly innovating its product and services to provide something truly valuable to online publishers. We decided to renew our partnership with them because over time they have provided the highest quality recommendations and best monetisation across desktop, mobile and apps for Network18.”

“Outbrain has been an integral part in helping us figure out how to drive engagement with our audiences, as well as supporting our efforts to improve personalisation,” said Vikas Handu, Head of Product, Indian Express. “This isn’t just about that widget that you see at the bottom of an article. Through the Outbrain Engage* solution, we are able to serve the best of our content to all kinds of audiences and deliver what users crave – the best content recommendations.”

Rishi Pratim Mukherjee, Co-Founder & COO of ScoopWhoop said: “We looked at various options and chose to work with Outbrain because of their focus on audience experience and their ability to deliver the most personalised content recommendations. Moreover, their guided personalisation platform gives us the opportunity to maximise engagement and provides us key insights and analytics to further inform us about our core digital audience.”

The continued expansion of Outbrain’s publisher network across all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers ability to strengthen their audience relationships and get their content discovered. Outbrain’s growing network combines both local publishers and global sites such as CNN and recent wins like Time Inc., ESPN and Mashable.

Gulshan Verma, General Manager SEA & India at Outbrain, commented on the announcement: “We are thrilled to welcome these new publishers to the Outbrain network, as well as renew our partnership with Network18. Outbrain’s focus on trust and audience experience is what brings real value to our publisher partners. Our vision is to maximise the monetisation of our audience for publishers, while at the same time driving increased audience engagement, and providing key insights and analytics about their core digital users.”

Worldwide, Outbrain serves over 200 billion recommendations per month to consumers in over 150 countries. It partners with marketers and publishers in over 55 countries and powers the personalised content recommendations across a network of premium publishers, including: The Times of India, The Hindu, ESPNCricInfo, AsiaOne, Channel NewsAsia, South China Morning Post, CNN, Fox News, The Guardian, Time Inc., and Le Monde.

Source: press release


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