Pakistan wins first Cannes gold for anti-drone strikes campaign – year after same idea won bronze

BBDO Pakistan

BBDO Pakistan claims first gold for ‘Not a bug splat’

Pakistan has won the country’s first ever gold at Cannes with a campaign an idea to stop American drone aircraft bombing innocent people – the year after the same idea won a bronze in a different category at the awards show.

BBDO Pakistan’s ‘Not a bug splat’ campaign saw a giant poster of a child unfurled in fields to remind drone operators who their missions were often impacting. The idea won two golds in the Design Lions this year.

Not a bug splat

In 2014, ‘Not a bug splat’ picked up a bronze in the Direct Lions.

Eligibility dates for the Cannes Lions run from March 2014 and agencies can re-enter an idea as long as the entry is in a different category.

‘Not a Bug Splat’ generated an estimated US$2 million in earned media, a case study video from the agency claims.

The other big winner in the Design Lions category for Asia was Japan, with Dentsu, Taku Satoh Design and Hakuhodo claiming metal.

Southeast Asia also fared pretty well, with Thailand’s NudeJEH, Ogilvy Bangkok, Kinetic Singapore and Y&R Malaysia among the winners.


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