Thais with bad skin made into human billboards in exchange for free treatment in campaign for Pornkasem dermatology clinic

A dermatology clinic in Thailand has dressed people with bad skin up as walking billboards in exchange for free treatment.

An advertising case study video uploaded to YouTube by Ogilvy Asia yesterday claimed that 2,000 people with acne and other skin ailments offered to ‘sell’ their faces to skin clinic Pornkasem by walking around with a board mounted to their heads for 30 days.

Faces for sale

Three people were selected for the campaign. During the 30-day period, they took part in an online reality show to chart the progress of their treatment.

Faces for sale

The campaign generated US$450,000 of earned media value, according to the video, including 1.5 million views online and 9.5 million media impressions.

The video was uploaded on the same day that Ogilvy Asia uploaded a case study about a series of billboards made from rubbish to raise awareness of the litter dumped on Mount Fuji.


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