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Toyota ‘Loving eyes’ ad for safety features celebrates father-daughter bond

The role a car plays in the love between a father and daughter from birth through to adulthood is the centrepiece of a short film by Toyota in Japan to promote its safety features.

In a three and a half minute film called ‘Loving eyes’, the relationship between father and daughter is played out in a series of different Toyota models through the years from both of their perspectives.

The video, which directs the viewer to a microsite, has been viewed more than 840,000 times since being uploaded to YouTube on 12 June.

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