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TV still dominates media consumption in Asia, suggests Roy Morgan study

Indonesians are the biggest consumers of television in Asia, a region still dominated by TV according to new data from Australian market research firm Roy Morgan.

Media consumption in Asia

Source: Roy Morgan. Media type hours may not add to total due to rounding. * China, India, Vietnam are weighted to Urban populations 14+; all other countries are total population 14+

In the first research Roy Morgan has conducted for the Asian market – which does not include mobile internet use – Indonesians were found to watch almost 30 hours of TV a week, accounting for 80 per cent of weekly media consumption.

New Zealand leads the region for internet consumption at home and Taiwan is Asia’s most avid newspaper market.

Internet use is lowest in India, with just 1.7 hours spent on the web per week. India has the lowest media consumption of any country in the region, New Zealand the highest.

The biggest difference in the data is radio consumption. Australia and New Zealand are the region’s biggest radio markets, with 16.4 hours a week spent listening to radio in New Zealand compared to just 0.8 hours in Vietnam.

Time spent with newspapers is fairly consistent across APAC. Indonesians are the region’s least avid newspaper readers, with 1.6 hours a week spent with the medium. Taiwan is the biggest newspaper market, with 4 hours a week spent reading them.

The data for the research, called Asian Omnibus, was collected throughout 2014.

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