FYI

YuuZoo launches gamified social e-commerce platform

Singapore-based social e-commerce firm YuuZoo has announced that it has gamified its platform

The announcement:

Singapore, June 11th , 2015: Singapore-listed YuuZoo Corporation Limited (“YuuZoo” SGX: AFC.SI) one of the world’s fastest growing social e-commerce networks, today announced it has gamified its social e-commerce platform, using a patent-pending new offering that enables consumers to earn discounts by playing engaging but simple games.

A video of the platform can be viewed here:

YuuZoo also announced that it with the new gamified social e-commerce platform will expand from B2B to B2B2C, and will embark on a major marketing campaign together with its partners and franchisees over the next few months, with the target of significantly growing is MAU (monthly active user) base, which is a key factor in growing e-commerce and advertising revenue.

Gamification of e-commerce has widely been recognized as a major game-changer, for example in a recent Forbes[3] article, thanks to its ability to make shopping fun and engaging, and create brand-and site loyalty amongst online shoppers. The Gamification market[4] is estimated to grow from $ 421.3 million in 2013 to $5.502 billion in 2018. This represents a compound annual growth rate (CAGR) of 67.1% from 2013 to 2018. Market reports state that in the current scenario, the ‘consumer goods and retail’ vertical continues to be the largest adopter of gamification solutions. In terms of regions. Gartner[5] estimates that 70% of large companies will incorporate some form of gamification applications as part of their internal or external operations.

YuuZoo’s new gamified social commerce platform follows the company’s announcement of expanding from B2B to B2B2C. Commenting on the gamification of YuuZoo’s social e-commerce platform, Thomas Zilliacus, Chairman and CEO of YuuZoo said, “Gamification in ecommerce is considered the ‘Holy Grail’ to successfully monetize customers and provide a superior customer experience, making shopping fun and engaging. Our patent pending gamified Social E-commerce Solution has significant potential that can change the dynamics of customer engagement and customer loyalty in all the 68 countries where we currently have partners and franchisees.”

“Several recent new initiatives have significantly boosted YuuZoo’s Alexa rankings. Globally, we have risen over 830,000[6] positions in the last 3 months, and in China an astonishing 11[7] million positions. With the major new marketing program we are launching over the next 3 months we expect to see both rankings as well as MAU’s, the key driver for growth in e-commerce and advertising revenue, continue to grow strongly” he further added.

Source: press release

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