20th Century Fox creates Instagram profiles for Fantastic Four characters for upcoming movie
We Are Social has created Instagram profiles for each character from the Fantastic Four to promote the upcoming 20th Century Fox movie in Southeast Asia.
Each of the main characters from the film – Reed Richards, Ben Grimm, Johnny Storm and Sue Storm – have their powers and their role in the team explained on the picture and video sharing social network.
The timelines will highlight events in the characters’ lives life using short videos, shared over a two-week period ahead of the film’s launch from 5 August.
The campaign will run across seven markets in APAC – Hong Kong, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand.
Julie Glenn, Asia Pacific associate director of marketing at 20th Century Fox, said: “We wanted to introduce the Fantastic Four to a whole new audience and showcase them as relatable young characters who use their new powers to work together and save Earth. Telling their story on social seemed like a great way for people to engage with our characters and position Fantastic Four as the event superhero movie of the year.”
The campaign includes a contest centred around finding the ‘Power of 4’. To take part, users must work in teams of four to identify a hidden visual within each character’s Instagram feed that will make up a single, combined image. They then take a photo of all the images together, tagged with #Powerof4 followed by a market-specific abbreviation, to win tickets to a special screening of the film.
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