News

Ancient armies battle over vending machine in blockbuster ad to push Share-a-Coke in China

Coca-Cola has launched a summer-time blockbuster movie-themed campaign to push its popular global marketing concept share-a-Coke in China.

Created by McCann, the ad features two ancient armies readying for battle over a Coke vending machine.

In the closing frame of the ad, Coke invites people to have movie quotes added to their bottles to share with their friends.

The ad is Coke’s second big-budget campaign of the summer. A Jurassic World-themed ad launched in April.

Coke China campaign

“Following the launch of the first installment ‘Dinosaur’, Battlefield continues the theme of dramatization played out in movies, with the Coca-Cola bottles displaying iconic phrases from some of their most loved movies,” Tomaz Mok, chairman and creative chief of McCann China said.

The Share-a-Coke concept was conceptualised in Australia by Ogilvy Sydney in 2011, but has since spread all over the world. In Taiwan, Coke bottles featured private messages in the form of seven different icons, as well as a love shape icon with an open space for people to write on. In the Philippines, Coke used its bottle as a way to say thank you.

Credits 

  • Agency: McCann
  • Chairman / Chief Creative Officer: Tomaz Mok
  • Creative Directors: Jeremy Guo & Hesky Lu
  • Account Management: Cia Hatzi, Grace Fong, Sally Nghiem & Kif Mao
  • Creative Planner: Jay Caplan
  • Agency Producer: Christine Chen
  • Production / Post-Production House: Moviola (Hong Kong)
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing