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Calvin Soh and his son launch children’s book about little red dot growing up

The Big Red DotAdman turned entrepreneur Calvin Soh has launched a children’s book that challenges the reader to think about the skills young Singaporeans will need to adapt to a changing world as the nation celebrates its 50th birthday.

Written by Soh and illustrated by his son, Dylan, the book, called The Big Red Dot, is about a little red dot growing up. The little red dot is creative, resilient and continually asking questions. “This book is about getting our kids to believe in themselves so that we can be a nation of big red dots,” he says.

These are “21st century values that are needed in a time of exponential change, where the job you’re studying for might not exist when you graduate,” Soh writes.

The story behind the book is explained in a video message from Dylan Soh.

After making an order on the bigreddot.sg website for $38, the reader will receive two copies of the book, one signed and numbered limited edition print, and another to pay it forward to someone they know. The proceeds will go towards printing more copies for readings and book donations to underprivileged children.

In another video, Dylan junior calls on the prime minister of Singapore to read the book with him and help spread the message.

The launch includes a song sung by Dylan Soh called ‘Try’, which is featured in the book.

The Big Red Dot is the latest venture from Soh, who left Publicis Worldwide, where he was APAC creative chairman, in 2011. Soh has launched the consultancy Ninety Nine Percent, a virtual currency for brands called Humint, and Time Travellr, a mobile app that aimed to democratise history.

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