DDB Singapore and Ogilvy Vietnam win Cannes Chimera challenge

Global CitizenTwo Asian agencies have won the Cannes Chimera challenge, a global competition to find the best ideas to help a worthy cause.

DDB Singapore and Ogilvy Vietnam were two of just three agencies selected for their brand activation ideas to raise awareness of Global Citizen, a platform that mobilises internet users to support health and development issues in poor countries.

DDB Singapore’s idea was to build booths in towns in rich countries where people could show their support by donating their body heat, which would be turned into electricity for communities in need.

Ogilvy Vietnam’s idea was an app that visualises the influence a user can have through their social media networks.

The agencies will each receive $160,000 in funding to execute their ideas.

The other winner was Sapient Nitro UK. Their idea was a Facebook quiz that shows users the likely migration path of their ancestors, showing that we are people more connected to people living in extreme poverty than they think.

This is the fifth and final year that the Cannes Chimera challenge will run. It is unclear why Cannes Lions is bringing the project to an end.

Phil Thomas, CEO of Cannes Lions, said: “Over the last five years, we have, with the Bill & Melinda Gates Foundation, created a series of sustainable campaigns and built meaningful relationships across the industry. Most importantly we’ve hopefully inspired the community to apply their creativity to the highest of causes: humankind.”

Last year, BBH China, Y&R Singapore and Naked Communications Australia were selected for the Cannes Chimera competition.


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