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KFC’s red hot chicken – for Singapore’s sweaters, snifflers, slurpers and weepers

KFC has launched a new campaign in Singapore for the “sweaters, snifflers, slurpers and weepers” who are overpowered by its Red Hot Chicken.

KFC Singapore ad

The ad, which features a number of young Singaporeans in various phases of heat-induced discomfort, ends with a young man being egged on to eat a piece on spicy chicken by his friends.

The agency behind the ad was Ogilvy, which won the business from independent firm Renn Partnership in February.

Ogilvy’s first campaign for KFC, ‘So shiok, so good’, came in March.

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