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Mashable hires Victoria Ho as Asia content lead

Victoria Ho

Victoria Ho

After a long search, Mashable has recruited an editor for its soon to launch Asian operation based in Singapore.

Former TechCrunch, ZDNet and Singapore Press Holdings writer Victoria Ho is to join the tech and viral site as content lead for Asia.

She will team up Mashable’s director of strategy and business development for APAC, Gwendolyn Regina Tan, who became the company’s first employee in Asia when she joined in April.

Ho joins Mashable after just under a year with social entertainment platform Migme where she was senior editor. She has also written for The Business Times, Nikkei Asian Review, The Straits Times and Women’s Wear Daily.

Mashable's homepage today

Mashable’s homepage today

Mashable had been looking for “a sensible, responsible journalist with a great deal of creativity, and the ability to think beyond text-based journalism,” Jim Roberts, the company’s executive editor and chief content officer told Mumbrella in an interview in May.

Mashable will launch in Southeast Asia with a sizeable audience already; the site generates around two million unique visitors per month in Singapore, Malaysia Indonesia, Thailand and The Philippines.

On the revenue potential for the Singapore operation, Roberts said: “I have no expectations that getting revenue will be easy. We’re going to have to work for it. And we need to establish a reputation first. It’s not going to be like opening the doors and money flowing in, but we would not be here if we didn’t think we could build a successful brand. We plan to build an audience first, then monetise it.”

The New York headquartered website has plans to launch in India through a deal with India.com – its fourth local launch after Australia, the UK and Singapore. Mashable is to set up offices in Mumbai and New Delhi and launch a dedicated website for India.

The Asia site is slated to go live by September.

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