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Piano made from demilitarised zone wire in campaign to reunify North and South Korea

Ad agency Cheil has used barbed wire made from the demilitarised zone between North and South Korea to make a piano.

Piano wire

The idea, for client the Korean Ministry of Unification, is to celebrate the 70th anniversary of the liberation of Korea from Japanese occupation, and build people’s interest in the reunification of South and North with a musical performance and exhibition.

The ‘Piano of Unification’, which uses barbed wire taken from the DMZ, is to be exhibited at the Seoul Museum of Art and feature as part of a musical performance on 15 August – liberation day. Here is the case study video about the project (in Korean):

The Piano of Unification “aims to make people give a thought of national reunification and hope for the peace,” according to the agency.

Songha Lee, a copywriter at Cheil Worldwide, said: “I came to realise that barbed wires, usually a symbol of division, can represent peace on the other hand as I remembered Christ’s crown of thrones made with border fence’s wires was given to the Pope when he visited Korea last year. We launched the Piano of Unification with an idea to move people’s emotions by adding musical aspects to barbed wire.”

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