News

StarHub hails ‘the most special place in the world’ in musical tribute to Singapore for SG50

StarHub has reproduced a popular National Day song for Singapore’s fiftieth anniversary celebrations.

SG50 StarHub ad

Teaming up with a number of local welfare groups including Geylang East Home for the Aged and Asian Women’s Welfare Association, a music video created by DDB Singapore recreates the anthem ‘Home’.

The film, which was shot on location at various welfare centres and at Peoples Park Complex in Chinatown, ends with the words: “Here’s to the most special place in the world.”

StarHub has also launched a making-of video from the campaign.

The films will run on StarHub’s YouTube and Facebook channels, TV channels and in Golden Village cinemas.

“As we reflect on the progress Singapore has achieved, this song reminds us all what ‘Home’ really means,” said Jeannie Ong, the former CMO, who recently moved to a new role as chief strategic partnerships officer, and who oversees CSR.

“Home is not a place; it is made of people and lives in our hearts. This idea of home belongs to each and every Singaporean. Hence, this year, we want to inspire Singaporeans to care, share, volunteer and donate to worthy causes, and make this SG50 a truly special celebration for the nation.”

Tan Guong Ching

Tan Guong Ching

Terry Clontz

Terry Clontz

The campaign launches on the same day that StarHub announced a new chairman. Terry Clontz is to replace Tan Guong Ching, who is retiring after serving on the StarHub board for 17 years.

Clontz will take on the role of chairman and non-executive director from 15 July.

Tan said in a statement: “It has been an honour to serve as Chairman of StarHub for the past 14 years. I have seen StarHubgrow its revenue from $778 million in 2001 to $2.4 billion in 2014.  When we went IPO, we were only a 95 cents stock. Today, our share price has appreciated by more than four times, and since listing in 2004, we have returned more than five times of shareholder values to our shareholders.”

“I am extremely proud of the fact that StarHub is ranked 24 in the Corporate Knights’ Global 100 list of the world’s most sustainable companies. And we are the only telco and one of the four companies in Singapore to be included,” he said.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing