Singapore Tourism Board calls creative, digital and production review

Your SingaporeSingapore Tourism Board has called a creative, digital and production review.

STB’s current agencies are J. Walter Thompson for creative, Mirum for digital and MEC for media.

MEC will have its contract extended until March 2017, STB confirmed.

JWT won the creative business from BBH in 2013, when the last review was called.

STB said it was calling the review to “create greater synergies across its global suite of marketing activities.”

The government body said it welcomes consortia to compete for its business, which will be launched via an open RFP to be published on GeBIZ, the government portal.

Lynette Pang, assistant chief executive for Singapore Tourism Board said in a statement: “As STB continues on our journey towards quality tourism, we are seeking world-class agency partners who are able to offer bold and impactful solutions, while providing a holistic and strategic perspective on the global STB account.”

STB is looking for proposals that “demonstrate a creative and integrated multi-channel approach, and incorporate innovative data-driven ideas that leverage compelling content, and real-time and mobile marketing.”

The contract is to run for two years, with an option to extend it annually if the agency performs well.


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