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Straits Times technology editor Oo Gin Lee leaves to launch PR agency GLOO

Oo Gin Lee

Oo Gin Lee

Oo Gin Lee, the long-serving technology editor of the Straits Times, has left the publication to start his own PR agency.

Oo, who wrote for Singapore’s highest circulating newspaper in two spells over 10 years, has called his agency GLOO PR.

The name is a play on the letters in his name and the focus of the offering – “sticky stories” that he says will resonate with journalists.

GLOO PR starts life with three clients, ViewQwest, Oppo and a start-up called Vanitee.

The focus of the business is on quality and not quantity of content, Lee told Mumbrella.

He said: “My personal philosophy to PR is that there are two ingredients to a successful pitch. The first is that the news angle must be strong and relevant to the media being pitched to. Secondly that the PR agency has developed good relationship with the media and is viewed as a trustworthy source of news.”

“So I often tell my clients to focus – don’t try to mass mail pitches to every journalist, blogger and influencer under the sky but to focus on selecting which media they think is most influential for them. Invariably, they always point to the direction of mainstream media and leading tech publications here. I try to focus my energies on reaching out to what my client sees as its primary media audience, which in most cases are the same groups of journalists,” said Oo.

Oo calls time on 15 years as a tech journalist, 10 with the Straits Times, the last three as tech editor.

He joined the publication in 2000 as technology correspondent, left in 2002 to start his own tech writing business Words & Bytes, then re-joined in 2007 as deputy editor of what was then called Digital Life, and is now The Straits Times Digital section.

In a farewell piece in the Straits Times, Lee wrote: “I am still unsure if this is the right step to take and, maybe one day, I will regret moving away from the wonderful and action-packed life I have lived as a tech journalist.”

Among Oo’s most popular stories during his time at the ST was a piece about the Media Development Authority placing a ban on a computer game because it featured a lesbian sex scene. The ban was lifted a week later after an outcry from the gaming community.

Relatively late to journalism, Oo was a lawyer and a lecturer before switching careers to become a writer at the age of 31.

Oo is succeeded by Irene Tham as the Straits Times’ tech editor.

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