Brandscreen co-founder Julian Tol joins China performance marketing firm iClick, which has acquired mobile ad player Opt Aim
Tol
Julian Tol, the co-founder of programmatic trading firm Brandscreen, has moved to Hong Kong-headquartered performance marketing firm iClick Interactive.
Tol takes on the role of president, global platform group for iClick, after just over a year with consulting firm AdScience.
The news comes as iClick announces the acquisition today of Beijing-headquartered mobile ad firm OptAim Technology.
In a press release, Dr. Jan Tang, who founded OptAim in 2012, and is former director of ad platforms and products for Tencent Holdings, said: “The join-up between OptAim and iClick brings together the best of two leading digital advertising players in China. I am confident that the new team can maximise the value of OptAim’s cutting-edge advertising technology and iClick’s extensive international client network in order to further enhance a leadership position.”
The new company’s aim is to become “the best marketing partner for those who want to build their brands in China,” he said.
Tol set up Brandscreen in Australia in 2006 with business partner Seth Yates. The company, which ventured into Asia in 2011, went into administration after failing to find a buyer in January last year. The company re-emerged after selling to an American firm four months later. Yates has since moved to Krux Digital with Stu Spiteri, the former CEO of Brandscreen.
Tol will report to iClick’s CEO and co-founder Sammy Hsieh.
Brandscreen is now Australian owned after a Management Buy Out (MBO) in March 2015 and operates with a 21 person team from Milsons Point. All development on the platform is undertaken by Australian Engineers based in Sydney.
We have a strong commercial proposition and the company boasts clients including Qantas Red Planet, Enigma, McCann and Atomic in Australia, IPG Manga Global and Cadreon in South East Asia and Axiata in Indonesia.
As CEO, I believe it is important in the South East Asian Market that there is a strong independent Demand Side Platform, that is innovative and focused on the needs of advertisers offering transparency and ground breaking technology developed locally.
We have forged partnerships with all major exchanges, All Social for social media solutions, Lotame for Data solutions and AdBidX to increase our Digital Out of Home offering as well as emerging players such as Altitude Digital and Cinemad to innovate in the video and mobile spaces.
Brandscreen is now stronger than ever and continues to drive innovation in the Demand Side Platform space.
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