Mindshare takes top gong at Singapore Media Awards

The winners of the Singapore Media Awards were recognised at a gala dinner with Mindshare Singapore taking the Media Agency of the Year title.

The announcement:

Bringing the eleventh presentation of the Singapore Media Awards (SMA) awards to a close, winners were announced at a glittering black tie gala dinner at the Ritz Carlton Millenia Singapore on 28th August 2015.

During the awards, the Grand Prix or Best of Show was presented to Mindshare Singapore for its entry, ‘KFC – Hijacking World Cup with Ronaldo’ for KFC Management Pte Ltd.

Client of the Year went to KFC Management Pte Ltd while Mindshare Singapore took home the coveted Media Agency of the Year title.

For the newly launched Brand Awards category, the three winners for Strongest Brand were CapitaLand, Listerine and Samsung while the three winners for Most Improved Local Brand were Kinohimitsu, Mount Elizabeth Hospital and M1.

On the same evening, awards were presented to winners of the Single Media & Specialist Awards as well as Outstanding Achievement Awards.

Best Use of Digital


Jack Morton Worldwide

Google Singapore

Best Use of Mobile

“AXA Drive” Mobile Application

Havas Media Asia Pacific Pte Ltd

AXA Life Insurance Singapore Pte Ltd

Best Use of Search

HSBC Women’s Golf Hunt

Mindshare Singapore

The Hongkong and Shanghai Banking

Best Use of Magazine

adidas – Limitless Creativity with ZX Flux

Carat Singapore

adidas Singapore

Best Use of Newspaper

KFC – Hijacking World Cup with Ronaldo

Mindshare Singapore

KFC Management Pte Ltd

Best Use of Out of Home

Share A Coke Everywhere, Everyday!

Mediacom Singapore

Coca Cola Far East Limited

Best Use of Radio

An Aural-Sensory Experience with Singtel 4G Clear Voice

MEC Singapore

Singapore Telecommunications Ltd

Best Use of Television

Local Upsize on 5 with KFC, sogood!

Mindshare Singapore

KFC Management Pte Ltd

Best Business to Business Campaign

Hitachi Social Innovation – It’s Our Future

Dentsu Singapore Pte Ltd

Hitachi Asia Ltd

Best Experiential Marketing Campaign

Winning The City Back

Starcom MediaVest Group

Asia Pacific Breweries

Best Integrated Media Campaign

Kick The Habit. Stop Problem Gambling

UM Singapore

National Council on Problem Gambling

Best Pan Asian Campaign

Allianz – 1 Thing That Matter (2014)

Mediacom, Group M

Eike Buergel – Allianz SE

Best Strategic Launch

The Power of BookbookTM

OMD Singapore Pte Ltd

Ikano Pte Ltd

Best Use of Budget

Safari Boo – A Merry, Not Scary Kids’ Event!

ZenithOptimedia Singapore

Wildlife Reserves Singapore

Best Youth Marketing Campaign

One Force, One App

OMD Singapore Pte Ltd

Republic of Singapore Air Force

Best CSR Campaign

StarHub 4G4Good Movement

Mindshare Singapore


Best Use of Content

Tiger Beer – Unofficial Official Beer of Singapore

Starcom Media Worldwide

Asia Pacific Breweries

Best Social Media Campaign

Heineken Green Room Presents: The Transporter

Starcom MediaVest Group

Asia Pacific Breweries

Most Innovative Use of New Technology


Jack Morton Worldwide

Google Singapore

Most Innovative Contribution To A Campaign by A Media Owner

Singapore Police Force: Crime Prevention Anti-scam

Clear Channel Singapore

Singapore Police Force

NexGen Competition

Melissa Tan & Cindy Zhang, OMD Singapore Pte Ltd

Media Person of the Year

Jian Yang

OMD Singapore Pte Ltd

Young Media Person of the Year

Joanne Fu

Starcom Media Worldwide

Young Digital Planner of the Year

Soo Wei Ling Karen

OMD Singapore Pte Ltd

Media Sales Person of the Year

Patrick Ong Wee Kuan

MediaCorp Pte Ltd

Client of the Year

KFC Management Pte Ltd

Grand Prix

KFC – Hijacking World Cup with Ronaldo

Mindshare Singapore

KFC Management Pte Ltd

Media Agency of the Year

Mindshare Singapore

Strongest Brand

1) CapitaLand

2) Listerine

3) Samsung

Most Improved Local Brand

1) Kinohimitsu

2) Mount Elizabeth Hospital

3) M1

The 4As is a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies, and related businesses in Singapore.

4As’ key objectives are to elevate the stature of this industry, provide a collective voice for the community, and nurture talent and creativity. To achieve its goals, the association works in close co-operation with other key stakeholders such as trade associations, education institutions and government bodies.

Source: Association of Accredited Advertising Agents Singapore press release


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