Dr Mumbo

Troll wear

Dr Mumbo is the last person in the world who should be offering any sort of comment on fashion.

But if he is sent press releases for things that he is expected to believe are fashionable, then he feels pressed to form an opinion.

Here is a picture of new shoe that Singaporeans have been invited to spend S$329 (US$235) on.

Hobbit's shoe adidas

It looks like something a hobbit would wear. Or perhaps a troll – the earlier type that used to shuffle around under bridges. It is the sort of shoe, or rather collection of undefinable material wrapped around a foot, that always looks like it is covered in something revolting.

This bumper car masquerading as a boot “is composed of beautiful yet simple materials in a refined, elegant colour palette,” which, we are told in a press release, speaks to its creator’s “vision for effortless, timeless footwear.”

This is the third shoe launched in a long-running partnership between Adidas and the man now famous for being Kim Kardashian’s husband, Kanye West.

The low-top YEEZY BOOST 350 represents, we are told, a “bold new design ideal” that uses a “breakthrough material developed using Adidas’ most advanced digital engineering techniques to fit like a second skin.”

Bold in the sense that it is charting new territory in ugliness?

This shoe appears to have fallen from the ugly shoe tree, been booted on every branch on the way down, and then repeatedly stamped on.

We are told that “limited pairs” of the YEEZY BOOST 350 will be available at the Adidas Originals Store at Bugis+.

Dr Mumbo shall not be joining the queue that will inevitably form for two blocks along Queen Street when they go on sale on 22 August.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing