We Are Social reshuffles team as MD Don Anderson takes expanded regional role

andersonGlobal social media agency, We Are Social, has promoted Singapore managing director Don Anderson to a regional role in move that has seen business director Tuck Wai Yue handed responsibility for heading the local operation.

Anderson will take the title of regional MD and will oversee all strategic growth plans across the region in addition to handling marketing communications.

New Singapore country head Tuck Wai Yue, who joined the agency in January 2014, will oversee ongoing operations locally and take charge of local growth.

In further changes, Sophina Smith, who joined the firm from BBH in early 2013 as business director, has been named client solutions director while Shih Hoon Yong, a qualitative researcher and analyst with over nine years experience, joins We Are Social as research and insight director.

She joins from migme after spells with StarHub and NM Incite (Nielsen).

Nicole Ong, meanwhile, has been appointed senior account director as part of an expanded role, while continuing to work closely with Lenovo and 20th Century Fox.

Anderson said: “These appointments reflect our continued growth and maturity as a team in Singapore. Our clients expect the best and we have assembled a leadership team with an unparalleled breadth of experience and a deep understanding of how social thinking drives value for brands.”


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