Allianz pushes road safety message for Singapore F1 with Lewis Hamilton vids

Insurance company Allianz is highlighting road safety as part of a marketing campaign around its sponsorship of the Singapore F1 Grand Prix.

The Allianz logo will be seen on the official Formula 1 Safety Car, Medical Car and along the pit lane of the street circuit. The company has released a number of videos on its website featuring F1 driver Lewis Hamilton to address distracted driving, seat belts and the importance of red lights.

George Sartorel, regional CEO, Allianz APAC, said: “Allianz plays an active role as a risk management partner for its customers and is a leader and innovator in the realm of accident prevention and road safety. Allianz has established a strong relationship with Formula 1 and successfully built the foundation for a sustainable global road safety campaign.”

The Singapore Grand Prix is taking place this weekend. Singapore Airlines is the headline sponsor for the second year running.


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