FYI

Brand New Media hires Bianca Grey to head up sales in the Philippines

Bianca GreyMultichannel network Brand New Media has appointed Bianca Grey to lead sales for the company’s venture with TV5 in the Philippines, which launched in December last year.

The announcement:

Manila, Philippines, 22nd September 2015 – Media5 Marketing Corporation and Brand New Media, a global digital content marketing specialist cum multi-channel network, has announced the appointment of Bianca Grey as the new Head of Sales for Brand New Media channels for the Philippines.

Grey had a three-year stint as Industry Manager for Google Philippines, where she doubled the revenue from the Internet giant’s largest client in the country within a year, and grew its portfolio by 60% year on year, among other feats. Her digital sales and marketing DNA are further strengthened by her exposure from working for Hatchd, Inc. (Rappler), Yahoo Philippines, Havoc Digital, G-Xchange, Inc., ABS-CBN Interactive and Globe Telecom.

Armed with strong experience in developing sales strategies for start-ups and established sales teams alike, Grey comes to Media5 at an opportune time in rapid growth for Brand New Media in the Philippines.

“Bianca is the latest piece of the puzzle in the core of Brand New Media in the Philippines, rounding out our unique business model of enabling brands to grow from simply being content creators to eventually becoming publishers and broadcasters,” said Mike Constantino, Media5’s Managing Director for Brand New Media, who has been handpicking his new team that will run the end-to-end content marketing services, as well as the video-led lifestyle multi channel network dubbed TV4ME.

For his part, Damien Bray, Global Development Director of Brand New Media, commented, “Bianca is definitely a noteworthy addition to the team of Brand New Media in the Philippines, especially as it rolls out more than 10 lifestyle channels via the award-winning MCN TV4ME of Brand New Media, programmed based on Brand New Media’s research data about the most consumed content by Filipinos. I am confident that with Bianca joining Mike at the helm, Brand New Media will be able to offer to brands in the Philippines the same world-best digital marketing solutions that have continuously reaped successes for BNM, its partners and clients globally.”

“Bianca’s strength in sales and her strategic partnerships with clients and agencies in the digital arena take us leaps and bounds forward to realizing our vision of not just changing but creating an entirely new game in terms of producing, distributing, amplifying and optimizing content in this market,” says Emmanuel C. Lorenzana, President and Chief Executive Officer of MediaQuest Holdings, Inc.

“Joining Media5 as the Head of Sales for Brand New Media channels in the Philippines is a great opportunity to be part of a movement towards providing brands with fresh online platforms that engage audiences in many new ways, allowing brands to own their own platforms, audiences and data, ultimately earning from this totally new medium – as broadcasters. Video is leading the massive change in the digital media landscape all over the world, and I am very excited to be part of an organization that blazes those trails in the Philippines,” Grey enthused.

Grey has a degree in Communications Technology Management from the Ateneo De Manila University, and recently attended Duke Corporate Education – Google Business Academy.

Source: press release

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