Dr Mumbo

Branded content on a budget

Singapore YouTubers Night Owl Cinematics’ latest video release (230,000 views since uploading two days ago) attempts to figure out what an ad looks like made with a big or a non-existent budget – with a video that turns out to be a brand film for L’Oreal.

Yes, it all gets a bit meta.

“With no budget, our model looks like shit,” begins the video.

So, professional or budget? Dr Mumbo will leave it to you decide which category this film fits in to.


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