Chinese smart lighting firm Sengled says ‘Be surprised’ by our eco-friendly lightbulbs

Sengled adIndependent creative agency BSUR Shanghai is behind a new campaign for Chinese smart lighting company Sengled.

In a one-minute brand film that will break in the US before launching in China and elsewhere around the world, something special happening above causes people to raise their heads, while the narrator explains that the secret to Sengled’s eco-friendly lighting is inside the bulb itself.

“We believe the more invisible technology is, the better,” reads the narrator.

Yedda Wen, head of PR at Sengled, said: “The brand film reinforces our mission as a leading innovation company. Our smart lighting solutions improve the quality of life – easy to install, intuitively operated and seamlessly integrated into the home. It’s technology you’ll forget is even there.”

Title: Be Surprised
Agency: BSUR Shanghai
Client: Sengled
Creative Director: Paul Falla
Writer: Paul Falla, Patrick Tom
Designer: Katie Connor
Account Manager: Qin Guo
Production Company: Six Toes
Director: Patrick Tom
Producer: Odet Abadia Gomez
Production Coordinator: Angel Du
Director of Photography: Gianpaolo Lupori
Casting Director: Ariel Sheng
Makeup Artist: Mandy Wong
Editor: Xiao Song, Katie Connor
Colour Grade: Vincent Taylor
Post Production: Moving Picture Company (MPC)
Sound Engineer: Gaetan Lourmiere
Motion Graphics: Snow Zheng


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