Dolphins are transformed into Alpenliebe lollipops in ad targeting children in China
Dolphins are transformed into the colour of Perfetti Van Melle’s Alpenliebe lollipops in a new campaign targeting children in China.
In a TV ad, created by Lowe China, a little girl is disappointed because the dolphin show is over too quickly, but is consoled by her “Double Joy” Alpenliebe lollipop, which gives her “happy time once more”.
Lowe China won the creative account for three Perfetti Van Melle brands, Alpenliebe Lollipop, Big Babol and some Chupa Chups products at the start of this year.
Kitty Lun, CEO and chairman of Lowe China, commented: “All three brands are well established in China. It gives us more motivation than pressure to produce more good work that is creative and effective for Perfetti Van Melle.”
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