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Happy Marketer and Maxential join forces to launch marketing training firm FutureMarketer

Happy Marketer and Maxential,Two Singapore-based marketing agencies have joined forces to launch a new digital training consultancy.

Happy Marketer and Maxential have formed FutureMarketer, which will be led by Taru Jain, the founder of Maxential.

Jain said in a press release that, according to Forrester, only around 15 per cent of business executives believe they have the confidence to execute their digital strategies. “We want to change that. That’s why we have come together to create FutureMarketer. We are very motivated to help these executives become future-ready,” he said.

The team behind FutureMarketer runs the Google Partner Academy, which has helped marketers become certified in Google AdWords, YouTube Advertising, and Google Analytics.

Co-founder and Partner, Rachit Dayal, added: “We are very excited about starting a new chapter in the Happy Marketer group story – the birth of FutureMarketer. By combining Maxential’s experience in coaching leaders on digital transformation with Happy Marketer’s expertise in digital training for marketing practitioners, we can now help organisations become more digitally savvy across all levels.”

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