Heineken launches Singapore campaign around Bond film, plots world’s first selfie from space

Heineken has launched a marketing push around the latest Bond film in Singapore.

As well as a TVC, created by Wieden+Kennedy Amsterdam, the beer brand has introduced a series of limited edition packs that give exclusive content from the new film via scanning the Heineken logo with a mobile phone. The local activity was by Iris Worldwide.

Heineken Spectre 20s packs are on sale in Singapore at supermarkets for S$58.40 each.

The company says it will launch the first ever selfie from space, called the ‘Spyfie’, as part of the campaign. Heineken has partnered with Urthecast to take HD imagery using a satellite in orbit 600km above the surface of the earth. The beer brand is running an Instagram competition around the stunt.

Spectre is Heineken’s seventh collaboration with the Bond franchise, beginning in 1997 with ‘Tomorrow Never Dies’.


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