Life saving dot wins two grand prix at Spikes, ran-once Scotchgard ads win craft top honours

Life saving dotGrey Singapore’s ‘Life saving dot’ campaign has proved a big winner at Spikes Asia this year, with the idea of putting iodine in the decorative dots of Indian women claiming two grand prix.

Life saving dot, which generated a lot of debate when it launched in April, won top honours for outdoor and innovation.

It was one of only two campaigns to win grand prix in two different categories, the other being Cheil Korea’s smartphone app to encourage children with autism to make more eye contact with their mothers, which won grand prix in the mobile and PR categories.

Scotchgard ad as it appeared in Tabla! magazine

Scotchgard ad as it appeared in Tabla! magazine

Lowe Singapore’s three executions for floor cleaner brand Scotchgard, which appeared as fractional ads in a single edition of a magazine for Indian expats and were shortlisted at Spikes’ sister event Cannes Lions in June, won the grand prix for print and poster craft. The campaign did not make the shortlist in the outdoor category.

The already heavily-awarded mobile radio station idea for Unilever by PHD India and Lowe Lintas, which was named the world’s best campaign for effectiveness and strategy by Warc in February, and the world’s most awarded campaign in the Gunn Report for Media, won the Creative Effectiveness grand prix for India.

The print grand prix went to Lowe Indonesia for client Unilever. The winning entries show the purifying powers of Unilever’s Pureit water cleaner, with a lake and a canal made so clear that everything can be seen above the surface from the bottom.

Lowe Indonesia's 'Rural' ad for Unilever

Lowe Indonesia’s ‘Rural’ ad for Unilever Pureit

Lowe Indonesia's 'Urban' campaign for Unilever Pureit

Lowe Indonesia’s ‘Urban’ campaign for Unilever Pureit

KFC Malaysia's winning ad

KFC Malaysia burger, chicken and fries ads

A campaign for KFC in Malaysia, which prompted a stir in social media after similarities were found in an ad for Burger King made in Germany six years before, and was later awarded at Cannes, was awarded a print Bronze Spike. It won a silver in outdoor.

Best film went to Saatchi & Saatchi Hong Kong’s ‘Mother’ execution for ChangeYou Online Game Developer, which tells the story of a young boy’s over-attentive mother who wonders why her son does not have a girlfriend.

Branded Content grand prix went to Uni-President by ADK Taiwan with noodle recipes inspired by people’s moods.

Digital grand prix was claimed by Colenso BBDO for Volkswagen with an idea to slow drivers down by giving them a simple reminder of a loved one.

No grand prix were awarded in the radio and healthcare categories.

BBDO was named network or the year and Colenso BBDO Auckland won agency of the year. Independent agency of the year was won by CJ Worx of Bangkok, Starcom Sydney was named top media agency and Tokyo’s Morimoro won the Spikes Palm for production companies.

Singapore was the most awarded country in terms of grand prix wins (two for Life Saving Dot, three for the three executions for Scotchgard), followed by Australia and New Zealand, which both claimed three.

Mumbrella was denied press accreditation for Spikes this year after two years of investigations have raised questions about the credibility of the judging process at Cannes Lions, Spikes sister event.


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