FYI

MediaMath hires Ying Communications for Asia PR drive

MediaMath has appointed Ying Communications as its PR agency in Asia.

The announcement:

Singapore, 23 September 2015: MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, has appointed Ying Communications to spearhead its communication efforts in Singapore, Australia and New Zealand, as well as across the South and Southeast Asian regions. As the lead agency, Ying Communications extends media relations support in Australia and New Zealand through its in-country agency partner, PR Deadlines.

Headquartered in New York, MediaMath has established, and significantly grown, its presence in Asia Pacific (APAC) over the last four years. The company opened a regional office in Singapore in February 2014 to aid further expansion into APAC.

“APAC is one of the fastest growing regions globally and a key focus for MediaMath’s business, but there is still so much more opportunity here to educate people on the benefits of programmatic advertising. With the appointment of Ying Communications, we hope to tap on their industry knowledge and experience to build further brand awareness for MediaMath in the region,” said Emma Williams, Senior Director, Regional Marketing EMEA, APAC & LatAM at MediaMath.

With Ying Communications’ appointment, MediaMath is looking to consolidate its communications efforts for its already growing TerminalOne Marketing Operation System™ customer base. MediaMath’s TerminalOne Marketing Operating System™ allows marketers to activate data, automate execution and optimise consumer interactions across multiple channels.

“We have watched Singapore become a regional hub for the digital advertising industry, and MediaMath is known in the industry for its revolutionary digital marketing technology. As an agency that has experience working with companies in highly technical industries, we look forward to working with MediaMath on building the momentum in the APAC region,” said Naeema Ismail, General Manager, Ying PR.

Source: press release

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