Possible hires Paul Lin to lead China strategy



WPP digital agency Possible has hired Paul Lin to lead its strategic offering in China.

Lin, the former head of strategy at Saatchi & Saatchi Greater China, joins as chief strategy officer, a newly created role, based in Shanghai.

Possible’s global CEO Shane Atchison described Lin as a “leader, collaborator and an advocate for great ideas.”

“He joins at an exciting time of growth for the agency as we continue to create truly innovative and creative campaigns that meet our client’s business needs,” he said.

Lin has worked with brands including PepsiCo, P&G, AmBev and J&J. He began his career at an internet start-up in the late 90’s, and has since worked for agencies including DDB, BBDO, Wunderman, and most recently Saatchi & Saatchi as chief digital officer.


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