Simon Bond calls time on 17 years at BBDO to join IPG as chief growth officer



Simon Bond, a long-time servant and new business winner for BBDO/Proximity, has joined Interpublic Group in a global role as chief growth officer.

Bond, who was Asia Pacific managing director of Proximity for a four-year stint from the mid-2000s, brings to an end a 17-year spell with BBDO, latterly as global CMO.

His hire and creation of a chief growth officer role is a response to an increased number of pitches at holding company level, IPG stated.

“Simon has a proven track record of building business and delivering integrated marketing solutions for many of the world’s largest and most sophisticated clients. He has a deep understanding of both the current media environment and all its marketing verticals,” said Philippe Krakowsky, EVP, chief strategy and talent officer, to whom bond will report.

“Increasingly, clients are asking us for ‘best-of-IPG’ solutions involving multiple parts of our company. Simon will be an asset to our agencies’ business development teams, focusing our new business activity around best practices, and ultimately driving growth across the group.”

His new role is effective 9 September and will be based in New York.

Bond joined BBDO’s digital arm Proximity as an account manager in London in 1999. He has worked in various business-driving roles since, including setting up Proximity in the Middle East and Africa, doing the same in Asia, and launching a digital innovation unit.

He moved to BBDO in New York in 2009 and became global CMO of BBDO Worldwide in 2011. Client wins under his tenure include accounts such as American Family Insurance, Bacardi, CVS, Emirates Airline, Footlocker and Wells Fargo.

Bond added: “I am sad to be leaving all my friends and colleagues at BBDO, but I could not be more excited about joining IPG. There’s tremendous momentum at the company, apparent in its industry leading organic growth and some big recent wins. Michael, Philippe and the leadership team are both collaborative and modern, which is positioning them to win in the market. In my new role, I hope to continue building this culture of growth and winning, and look forward to helping current and potential clients benefit from IPG’s unique open architecture model and roster of agencies.”


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